As the humble champion of Philadelphia’s parks, Fairmount Park Conservancy required a simple and strong brand that paired easily with the logos of their collaborative partners. The Conservancy engages with over 200 neighborhood parks and 10,200 acres in Philadelphia.

The simple beauty of our park system inspired the intentional restraint found throughout the brand. Activated with bright colors and simple patterns inspired by the different parks of Philadelphia, the brand has the range to go from bold and bright to quiet and restrained.